You need to understand how competitive you are. If you’re trying to develop your own value proposition, a great place to start is by getting a solid understanding of how potential customers see you. In this post, I’m going to help you understand how to get that important customer perspective.
All aspects of marketing, from strategy to tactics
Why focus is necessary in your marketing.
I recently came across a company’s credo on their website. I think it may well be more powerful than a mission statement. Here’s why.
We’ve all heard the advice “If you can’t measure it, you can’t manage it”, and there’s a good deal of truth in that. In this article, I want to get you to think about what you can do when it isn’t possible to measure something. It’s why I’ve always advocated using metrics to monitor the […]