Any drive towards efficiency can be seen from more than one point of view, and the viewpoint of your customers shouldn’t be ignored.
All aspects of marketing, from strategy to tactics
By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
I wish I was a psychologist: it would help me to understand the strange behaviour of people at trade shows.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…