The better you know your audience, the more able you are to give them something valuable. These are the questions you should ask as you do your research into what’s needed.
All aspects of marketing, from strategy to tactics
In a talk I gave yesterday, I summarised what I consider to be best practice in the use of social media for small business.
What should your marketing budget be? Are you spending enough, or too much? Is your marketing spend in line with ‘the industry norm’? There are two things that will be true, as you try to figure out how much to spend.
There’s a huge difference between marketing that is efficient and marketing that is effective. Here’s an example that illustrates why understanding the difference between those concepts is so important.