A fuller length version of my seminar on ‘How Good Is My Marketing Plan?’
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From the category archives:
Marketing Planning
If you’re going to launch a big idea, make sure you can follow through. Here’s a classic example of how to get it wrong.
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I think that Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
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If you want to avoid wasted effort in your marketing, you need to get the strategy right first.
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By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
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I often get asked something like, “Do you think I should do some telemarketing, or would email be better?” My answer is always the same: it depends on what you’re trying to do: strategy has to precede tactics.
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I encouraged attendees at the recent ‘Marketing Your Way Out Of A Downturn’ seminar to look again at what they might be able to accomplish. ‘Don’t waste a good recession’, I advised.
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