It’s expensive to exhibit at a trade show, so you really must make sure that you get great results from your exhibition stand.
{ 3 comments }
From the category archives:
Marketing Management
Should your international marketing be strictly controlled from the centre? Or should all of the countries be given free rein? The answer is that neither extreme is a recipe for success.
{ 1 comment }
I believe lots of things about marketing. Here are two:
You should aim to use techniques that are measurable, cost-effective, time effective, and produce results.
You shouldn’t necessarily keep doing what you have been doing because it has been measurable, cost-effective, time effective, and produced results; you should keep an open mind about new techniques.
I never said [...]
{ 3 comments }
I’ve thought really hard about this, but I can’t remember when I last got mentioned along with Einstein. In fact, I have to admit it, I think this is a first.
A few days ago, I wrote about why it makes sense to seek your customers’ opinions, and then trust what they say.
This is what I [...]
{ 0 comments }
Obviously we all want our marketing efforts to have a positive effect, and bring in more business. We should always consider the potential negative impact, too.
A simple example. There’s a company that continues to fax me, offering a service that I don’t need, despite me asking them to remove me from their fax mailing list. [...]
{ 0 comments }
Since taking up clay pigeon shooting a little over a year ago, I’ve kept a record of my score at each Sunday’s shoot. Some of my shooting buddies probably think I’m obsessed by numbers, and they’re right: I’ve kept a record of their scores too.
What has this got to do with marketing?
One of the things [...]
{ 0 comments }
