I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
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From the category archives:
Communication
I wish I was a psychologist: it would help me to understand the strange behaviour of people at trade shows.
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During a recession, people search even harder for leaders they can trust. So, what do you have to do to be perceived as someone they can trust?
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If you don’t keep telling people about what you’re doing now, and what you’re going to do, they might assume your business has gone down the tube, or isn’t interested in them. Of course you wouldn’t want anyone to think that. But what should you communicate?
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It takes a lot more effort and money to acquire new customers than it does to keep your existing ones. So the second suggestion I discussed in a recent seminar – to hug your customers close – may seem obvious. But there’s more to it right now, in this recession.
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