We’ve all heard the advice “If you can’t measure it, you can’t manage it”, and there’s a good deal of truth in that. In this article, I want to get you to think about what you can do when it isn’t possible to measure something. It’s why I’ve always advocated using metrics to monitor the […]
All aspects of marketing, from strategy to tactics
How to manage your marketing so that it is as effective as possible.
Why focus is necessary in your marketing.
If you’re deciding whether to become the customer of a company, you want to know if their other customers are like you.
How do you set a budget for your next website build?
There ought to be a Code of Respectful Marketing, but as there isn’t, here are a couple of rules to get this started…