A fuller length version of my seminar on ‘How Good Is My Marketing Plan?’
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From the category archives:
Marketing
I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
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If you’re going to launch a big idea, make sure you can follow through. Here’s a classic example of how to get it wrong.
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92% of the staff of ‘The World’s Favourite Airline’ have voted to strike for 12 days over Christmas, and cause disruption to their customers. Are British Airways staff believing their own company’s tagline? And what does that say about how effectively BA markets itself?
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I think that Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
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If you want to avoid wasted effort in your marketing, you need to get the strategy right first.
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By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
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