To connect with clients, you’ve got to find their preferred communication style. This story about changing the business model of an independent financial advisor illustrates how important that can be.
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From the category archives:
Case Studies
A couple of days ago, I went back to Auto Marine Cables Ltd, where I’d helped to create a new business strategy in 2006. The results that have been achieved illustrate an important point about business planning.
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If you offer complex technology, generating high quality inquiries depends on people understanding what you do. This is a story about transforming complexity to simple clarity.
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