Having ‘fuzzy’ objectives in your business plan, that aren’t measurable, is OK. In fact it’s desirable. This is why. [Read More...]
So Simple, Even My Mother Understands It
Thursday, 23rd February 2012 by | 2 Comments
Is your business proposition simple and clear enough for your customers to really understand it? [Read More...]
Stories, Not Pitches
Thursday, 12th January 2012 by | 1 Comment
Why do we find it difficult to unleash the story teller that we naturally are? Make your business networking more productive with the 3 Ps. [Read More...]
Take Care to Name Your Product Well
Monday, 7th March 2011 by | Leave a Comment
Take care to name your product with imagination and clarity, if you want it to be understood and liked. [Read More...]
Please … Strategy Before Tactics
Thursday, 13th January 2011 by | 2 Comments
Everyone in the audience at the talk I gave the day before yesterday, on Social Media for Small Business, was keen to learn about what social media can do, and use it in their business. But I repeatedly made one point about marketing strategy – possibly to the point of being annoying – because I believe it is vital. [Read More...]
