It takes a lot more effort and money to acquire new customers than it does to keep your existing ones. So the second suggestion I discussed in a recent seminar – to hug your customers close – may seem obvious. But there’s more to it right now, in this recession. [Read More...]
I admire magicians, with their talent to amuse and deceive. Here’s an interesting post by Ian Brodie, on the ‘Magic of Helping’, in which a magician uses a very basic but important selling skill.
Should you disclose your company’s turnover? You may well think there that there are good reasons to keep that information confidential, if you’re not a public company and obliged to publish it. But here’s just one example of why that might harm you. Crain’s Manchester Business published a list of Digital Media Agencies today. A [...]
I wrote the other day about the importance of communicating in a crisis, but the fact is, your company must keep communicating all the time. To illustrate this, let me tell you John’s story about the birth of his first son. My former colleague John was in hospital with his wife about to give birth. [...]