A few days ago, someone said to me, ‘I like my customers, sometimes more than the things I have to do for them.’ I’ve been turning that over in my head ever since. [Read More...]
Act Like A Winner (Marketing Your Way Out Of A Downturn, #6/6)
Friday, 3rd April 2009 by | Leave a Comment
During a recession, people search even harder for leaders they can trust. So, what do you have to do to be perceived as someone they can trust? [Read More...]
Refuse To Be A Victim (Marketing Your Way Out Of A Downturn, #5/6)
Thursday, 2nd April 2009 by | Leave a Comment
I encouraged attendees at the recent ‘Marketing Your Way Out Of A Downturn’ seminar to look again at what they might be able to accomplish. ‘Don’t waste a good recession’, I advised. [Read More...]
Don’t Stop Communicating (Marketing Your Way Out Of A Downturn, #4/6)
Tuesday, 31st March 2009 by | Leave a Comment
If you don’t keep telling people about what you’re doing now, and what you’re going to do, they might assume your business has gone down the tube, or isn’t interested in them. Of course you wouldn’t want anyone to think that. But what should you communicate? [Read More...]
Network And Partner (Marketing Your Way Out Of A Downturn, #3/6)
Monday, 30th March 2009 by | 2 Comments
Working out a strategy for having business partners must begin with looking at what your customers need. [Read More...]
