I encouraged attendees at the recent ‘Marketing Your Way Out Of A Downturn’ seminar to look again at what they might be able to accomplish. ‘Don’t waste a good recession’, I advised.
If you don’t keep telling people about what you’re doing now, and what you’re going to do, they might assume your business has gone down the tube, or isn’t interested in them. Of course you wouldn’t want anyone to think that. But what should you communicate?
Working out a strategy for having business partners must begin with looking at what your customers need.
It takes a lot more effort and money to acquire new customers than it does to keep your existing ones. So the second suggestion I discussed in a recent seminar – to hug your customers close – may seem obvious. But there’s more to it right now, in this recession.