A fuller length version of my seminar on ‘How Good Is My Marketing Plan?’
It’s rare that someone who receives a sales proposal from me turns it down. And when that happens, it’s because I’ll have broken one of these five rules that I’ve set for myself.
I asked a group of people at a networking breakfast how many of them ‘did marketing’. A lot of them gave the wrong answer. Read on to find out why.
92% of the staff of ‘The World’s Favourite Airline’ have voted to strike for 12 days over Christmas, and cause disruption to their customers. Are British Airways staff believing their own company’s tagline? And what does that say about how effectively BA markets itself?