Comments on: Beautiful People: How Not To Do A Global Launch http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch/ Business Strategy / Marketing Direction / Personal & Team Development / Positive Business Psychology Fri, 13 Jan 2012 08:27:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ian Brodie http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch/comment-page-1/#comment-268 Ian Brodie Tue, 05 Jan 2010 19:43:21 +0000 http://www.goldsbrough.biz/?p=1160#comment-268 I've spoken to some folks who've had launches hit by server failures and (at least in their case) it certainly wasn't intentional. Sure, you might get an extra bump in publicity from the story about your server failing. It might let you send an extra launch email out to catch those who didn't come originally. But the reality is that your hottest prospects on any launch are the ones that come first. And if you can't service them - either taking their money or getting their email - then you may have lost your hottest prospects forever. That's rarely worth the extra PR or later visitors. Ian I’ve spoken to some folks who’ve had launches hit by server failures and (at least in their case) it certainly wasn’t intentional.

Sure, you might get an extra bump in publicity from the story about your server failing. It might let you send an extra launch email out to catch those who didn’t come originally.

But the reality is that your hottest prospects on any launch are the ones that come first. And if you can’t service them – either taking their money or getting their email – then you may have lost your hottest prospects forever. That’s rarely worth the extra PR or later visitors.

Ian

]]> By: Matthew Goldsbrough http://www.goldsbrough.biz/beautiful-people-how-not-to-do-a-global-launch/comment-page-1/#comment-267 Matthew Goldsbrough Tue, 05 Jan 2010 08:38:53 +0000 http://www.goldsbrough.biz/?p=1160#comment-267 Noting how much publicity this got, a colleague in the marketing world tells me he wonders whether this was accidental, or a stroke of marketing genius. He says that the jury's still out as far he is concerned. I'm sticking with it being a failure to think through their plan. Noting how much publicity this got, a colleague in the marketing world tells me he wonders whether this was accidental, or a stroke of marketing genius. He says that the jury’s still out as far he is concerned.

I’m sticking with it being a failure to think through their plan.

]]>