Any drive towards efficiency can be seen from more than one point of view, and the viewpoint of your customers shouldn’t be ignored.
Boxer David Haye’s victory at the weekend over someone more than a foot taller and several stones heavier was impressive. What impressed me even more was how he’d prepared for the title-fight – and how that relates to us business-people.
Some years ago, I realised that to create meaningful business alliances, you had to be systematic about it. You need focus.
By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.