In a talk I gave yesterday, I summarised what I consider to be best practice in the use of social media for small business.
What should your marketing budget be? Are you spending enough, or too much? Is your marketing spend in line with ‘the industry norm’? There are two things that will be true, as you try to figure out how much to spend.
There’s a huge difference between marketing that is efficient and marketing that is effective. Here’s an example that illustrates why understanding the difference between those concepts is so important.
Why are people so careless about the messaging on their websites? If they thought of their website as an employee, their expectations of its performance would be different, and so would the results.