If you’ve been invited to give a presentation, you might assume that you can safely leave promotion of the event to the organiser. You could be wrong. In the end, you want a big audience, just like the event organiser, so doing your bit to market the event helps you both.
It’s almost impossible to over-prepare for a speaking opportunity, and it’s never too soon to start your preparation. Follow these tips and you’ll be well on your way to a successful presentation.
The better you know your audience, the more able you are to give them something valuable. These are the questions you should ask as you do your research into what’s needed.
Everyone in the audience at the talk I gave the day before yesterday, on Social Media for Small Business, was keen to learn about what social media can do, and use it in their business. But I repeatedly made one point about marketing strategy – possibly to the point of being annoying – because I believe it is vital.