Working together with Axon Garside and No Nonsense Marketing on the project for ITIS Holdings was so successful, that it led us to think, ‘how could this collaboration be of use to other technology companies?’
We’d provided coordinated business strategy, branding and creative design, and marketing communications. We know that clients want to deal with specialists who have deep expertise, yet at the same time need to tie together various activities so that they’re coordinated.
We discussed our business principles and found we have a lot in common about how we deliver value to clients. The conversation with Ian Guiver (at Axon Garside) and Penny Lines (No Nonsense) soon expanded to include another local technology marketing expert, Rob Skinner (Chameleon PR).
L-R: Matthew Goldsbrough, Rob Skinner (Skout PR), Penny Lines (No Nonsense), Ian Guiver (Axon Garside)
And so M460 was born. It’s our alliance focused on helping technology companies. We can work together on projects, ensuring that the client gets the benefit of deep knowledge and coordinated support. It’s a non-exclusive alliance, meaning that we each work with other business partners too – it’s down to what the client is happy with.
M460 is announced today, and there’s a website with information about what it offers.
Each of the members of M460 can talk to you about what we do separately and together, and why – if you’re a high-tech company – choosing our combined skills could make a lot of sense.
About Matthew Goldsbrough