About Matthew Goldsbrough

I spent more than twenty years in the software business before I set up Goldsbrough Consulting in 2003. When it comes to products and services, I’ve designed them and built them. I’ve marketed them and sold them. And I’ve managed their support.

In fact, I don’t think there’s anything you can do with a product that I haven’t done.

I’ve been part of tiny start-ups, as well as organisations that led the world in their chosen market. I’ve handled the ‘before’ and ‘after’ stages of mergers and acqusitions. Over and over again, I’ve built up teams of successful people. And I’ve done that all over Europe and in the USA.

My Approach

At the start of my career, I was a software developer. Later on, I became more interested in figuring out what people need in a product or service, and finding ways to convince people to buy them.

So I found myself in marketing. I was vice-president of marketing for Hyperion in Europe, and directed European marketing for Informatica. I also held a corporate marketing position when I lived in the USA in the early nineties.

The original technologist in me is still evident today in how I approach projects, as I believe in thorough analysis. But that’s accompanied by the intuition, experience and judgement I’ve built up over the years.

How Clients See Me

We’ve all met consultants who disappointed. I’m lucky to have worked with several who were amongst the most astute business people I’ve ever met. I aim to be, like them, an excellent consultant.

But clients don’t tend to refer to me as a consultant, despite the company name. They more often call me things like ‘advisor’, ‘mentor’, ‘coach’, or even ‘guru’ – which I think are much nicer descriptions than the ‘consultant’ tag.

One client says that I’m a ‘catalyst’, which is precisely what I want to be: a catalyst for business improvement.