Unique Selling Proposition is one of the most widely misunderstood marketing concepts. Here’s why.
Archives for November 2009
If you want to avoid wasted effort in your marketing, you need to get the strategy right first.
Innovation is important in business – but do you have to do it all by yourself? Your business partners can help.
Any drive towards efficiency can be seen from more than one point of view, and the viewpoint of your customers shouldn’t be ignored.