By focusing on a few core topics, I wanted to help the people in the business networking group I talked to this morning think more critically about their marketing planning.
Archives for October 2009
I wish I was a psychologist: it would help me to understand the strange behaviour of people at trade shows.
When I ask someone about their competitors, and they reply ‘No-one does what we do’, I reach for my wallet…
It’s expensive to exhibit at a trade show, so you really must make sure that you get great results from your exhibition stand.