Writing a Business Plan: How ‘Fuzzy’ Can My Goals Be?

Having ‘fuzzy’ objectives in your business plan, that aren’t measurable, is OK. In fact it’s desirable. This is why. [Read More...]

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Software Startup Enters Market with Clear Value Proposition

Starting a new company, you need to put in firm foundations. Be absolutely clear about your value proposition, before you develop your brand identity. [Read More...]

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What We Do

Product | Process | People

We help build flourishing companies, where people perform well within the context of a clear plan. We help our clients identify where their product, process or people can … [Read More...]

Who We Work With

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We’re invited to work with companies from tiny startups to those which have up to a hundred employees, and a turnover of up to twenty million pounds. Most are in the UK, and some … [Read More...]

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Software Startup Enters Market with Clear Value Proposition

Starting a new company, you need to put in firm foundations. Be absolutely clear about your value proposition, before you develop your brand identity. [Read More...]

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Best iPad Collaboration Apps: Making it Easy to Work on Ideas One-on-One

I discovered that an iPad is a great tool for collaborating on new ideas. Here are my favourite apps for that purpose. [Read More...]

Business Plan Writer - [Words - the sections of your business plan]

Software Review: Business Plan Writer by Application Insight

A quick review of a low-cost and capable software package suitable for first-time business planners. [Read More...]