I help business people to build stronger companies and make more money.

Almost all of my clients want to sell more, improve profitability, and control costs. Some need help to arrest a decline in sales, while others need to find a way of managing growth. Some need greater stability, while others want to completely change their business model.

Improve Your Business Strategy

Look deep inside every great company, and I believe you’ll find a clear business strategy, propelling the company forward. Those companies know what they’re trying to achieve, and how they’re going to do it. I improve the business strategy of my clients, so that they have the same clarity.

Plan Your Marketing

In the very best companies, their business strategy has marketing firmly at its centre. When your marketing plan is throroughly developed, you know how to be competitive with your products and services, which markets you can try to dominate most profitably, and which marketing activities to use in order to achieve your goals. Based on years of managing corporate and field marketing, I help my clients to select cost-effective marketing techniques that are appropriate for their particular situation.

Manage Your Marketing

While plans are essential, it’s their effective execution that counts most. I work alongside my clients, including their in-house marketing people, helping them to execute their business strategy. My effective management  of marketing delivers the results they need, and avoids wasteful expenditure.